I’ve recently accepted an invitation to speak to a group of college students at Georgia Highlands College about using Social Media (LinkedIn in specific) to help these students find jobs after they graduate. The presentation will be a part of Georgia Highland College’s Passport to success program – a 4 day career preparation program that …
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I’ve noticed a trend in my consulting business of late that more and more businesses are interested in SEO training rather than a full-on SEO program. Hiring an SEO coach to complement the DIY SEO efforts can be ideal for some businesses that have a marketing staff with technically savvy employees. DIY SEO helps keep costs …
One of the primary challenges that businesses face in online marketing is keeping their existing customers engaged with their brand, as well as being able to interact with potential new customers who visit their websites. Below we list several website optimization methods that can help make your website more interactive for users to help your …
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In small business, every decision is a major one. Hiring the wrong employee, choosing the wrong vendor, or spending your marketing dollars in the wrong place can set you back dramatically. For small businesses that see great opportunity to expand their client base online, choosing a competent search engine optimization (SEO) consultant to make their …
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In a post-Penguin world, SEO will be led by what it always should have been – great content. Producing, distributing and recycling great content is the future of SEO, and if your website doesn’t have a fine-tuned content marketing strategy, be prepared to be left in the dust. Creating and marketing exceptional content, whether that …
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For small businesses that are looking to gain traction with local consumers online, social media marketing has become an incredibly effective and cost efficient method of connecting with local consumers and increasing brand visibility in the local search results. A recent statistical analysis from social media analytics provider Pingdom offers significant insights to the demographics …
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The job of a search engine optimization consultant has evolved greatly over the last few years. No more is SEO just a narrowly scoped task to get clients ranked in the top 3 for their targeted keyword terms and then calling it a day. Top rankings are nice, but that’s not the ultimate goal of …
Today I came across a great article titled “14 Ways to be the Worst Web Project Manager” … It’s a great article that really emphasizes the fundamentals of project management basics and the career path that I’ve chosen. I’ve been managing web redesign and SEO projects for the past 3.5 years. Every project is different …
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I’m a Twitter addict. There, I said it (not that my wife didn’t already know). Even before social media became a primary driving force for breaking news, I was a self-admitted media junkie who consumed as much (often sensationalized) information I could get my hands on. From Bloomberg and CNN to ESPN.com and Yahoo Finance, …
