Unlike organic SEO and other forms of search marketing, local SEO consulting requires a different approach and a unique toolkit. Because there are distinct variables that influence local SEO and appearing in the Google local 3-pack, this area of SEO demands a holistic business perspective and integrated strategic outlook. From proper research and on-site optimization to leveraging Google My Business and review generation strategies, learn more about my comprehensive local SEO consulting services below.

Locally-Focused Research & Strategy Development

When you work with me as your Local SEO expert, we’ll start by defining your target audience. This starts by conducting extensive keyword research and analysis to determine the most relevant keyword phrases that users are searching for to find your products or services. We will use this user data to help determine our path forward for optimizing your website products, services, and locations.

On-Site Optimization for Local SEO

Although optimizing a site for local SEO isn’t dramatically different to organic SEO, there are a few important variables that often go overlooked. Among the most vital is ensuring your company’s website is properly integrated with its Google My Business page and contains the necessary citation data for Google to easily understand the location and nature of your business. Applying more advanced on-site optimization strategies, like LocalBusiness schema markup, can further help facilitate these efforts, ensuring the content of your site is clearly communicated to Google and other search engines.

Google My Business & Local Maps SEO

Equally as important to on-site optimization are the processes involved with Google My Business and Local Maps SEO. While web properties like your Google My Business listing are unique from your website, they’re incredibly important to maximizing your visibility in the Google local 3-pack and Google Maps search results. Claiming, verifying, and optimizing this listing is a critical first step. But where many businesses leave opportunities on the table is continuously using their Google My Business listing as an SEO asset to drive in-market leads, generate positive reviews, and manage their brand’s reputation.

Multi-Location & SEO for Franchises

Perhaps the most perplexing avenues of search marketing is multi-location SEO or franchise SEO. Such models require meticulous optimization of the brand’s website to effectively communicate each and every location to search engines. But in addition to on-site optimization, the crux of multi-location SEO is managing the Google My Business listings (and other local web properties) for a particular brand or franchise. This is where an experienced local SEO consultant can help streamline these efforts by employing a systems approach to optimizing and managing a multi-local SEO strategy, whether you operate 5 locations, or 500.

Local Link Building Programs

Acquiring locally-relevant and industry-specific links can have a tremendous impact on your local SEO success. This includes links from local directories, chamber of commerce profiles, local news and press sites, and complementary businesses in your surrounding area. By working with me as your local SEO consultant, you gain access to proven resources and strategies to help build high-quality links that will positively influence your business’s organic and local 3-pack visibility.

Local Content Marketing Programs

Beyond building links, employing a content marketing program can help your business earn links naturally over time. Through common practices like blogging, vlogging, and social media marketing, your business can acquire valuable links and trust signals that can help grow your local search rankings. By leveraging keyword search data and target audience insights, I can help your team develop a high-value content marketing plan that will continuously drive SEO for the long-term.

Local Reputation Management & Review Generation

Not only are Google My Business reviews the forward face of your brand’s reputation, but these reviews are also a ranking factor in Google’s local 3-pack listings. In turn, establishing a review generation strategy offers a number of benefits for your business and its marketing efforts. However, instead reacting to negative reviews as they arise, your business stands gain by employing a proactive review generation model that encourages positive, 5-star reviews.